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Global Marketing (6th Edition): Svend Hollensen: : Books

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Real-world examples and exhibits enliven the text and enable the reader to relate to marketing models.

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Please visit our Technical Support site. Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. An important aspect of this edition is the Web 2.


The work and materials from this site should never be made available to students except by instructors using the accompanying text in their classes.

For fifteen years his Global Marketing text has been the definitive, truly international g,obal to marketing in the era of globalization. Online resources For lecturers: Extensive coverage of hot topics such as glocalization, born globals, value creation, value net, celebrity branding, brand piracy, and viral marketing, as well as a comprehensive new section on integrated marketing communication through social networking.

Besides that, the following new issues are introduced editjon the single chapters: Sign in to the Instructor Resource Centre.

Furthermore 28 completely new exhibits have been added to the book. Your access to the Instructor Resource Centre has expired. If you are a seller for this product, would you like to suggest updates through seller support?

Global Marketing, 6th edition, | Svend Hollensen –

As Svend Hollensen leads, so the world of marketing follows. The account you used to log in on the previous website does not contain IRC access.

Amazon Restaurants Food delivery from local restaurants. Backcover Copy As Svend Hollensen leads, so the world of marketing follows.


This book gkobal a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. Pearson; 6 edition December 28, Language: Great condition for an inexpensive price.

Top Reviews Most recent Top Reviews. You have selected an online exam copy, you will be re-directed to the VitalSource website where you can marketnig your request Request printed exam copy View online at VitalSource.

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Help Center Find new research papers in: And in that time borders have become ever more meaningless and this book more central to hollensfn work of marketers all around the world. If you’re interested in creating a cost-saving package for your students contact your Pearson Account Manager. To ensure uninterrupted service, you should renew your access for this site soon.

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